BRANDING, WEB DESIGN, SOCIAL MEDIA, ANIMATION
WEB DESIGN
THe BRAND
Pacific View Capital is a B2B lending brokerage founded in sunny Southern California. The look and feel of the brand reflects the background of the founders and beaches they call home.
ANIMATION
For social media and brand recognition we decided to emulate the animation style of classic mid century cartoons. Aside from being unique in the field, we played on the nostalgia of the target demographic. The characters are based on the owners of the company.
Closing frame of each animation depicting the founders of the company
Animated Ads
After the positive response from the initial cartoon we created animated shorts for each loan product. These ads were primarily used on instagram and facebook.