BETTER DAZE

BRANDING & PACKAGING

THE Brand

BETTER DAZE specializes in high quality hemp derived delta 8 extract. Their product can be added to your favorite beverage. The brand wanted to capture the fun, party vibe of beach towns in their three debut markets, Socal, Texas, and Florida. The launch corresponded with spring breaks across the country.

Packaging

Custom slide boxes were created to hold 10 individual packets. Each box uses a custom locking mechanism that provides child safety. All packaging uses soft touch lamination with Spot UV to highlight select elements.

**FRUIT PUNCH 10 PACK**
CHILD PROOF, LOCKING SLIDER BOX

**MANGO 10 PACK**
CHILD PROOF, LOCKING SLIDER BOX

**LEMONADE 10 PACK**
CHILD PROOF, LOCKING SLIDER BOX

**GUMMY BAGS**
After the success of the liquid packets, the company created a delta 8 gummy allowing us to create 3 new fun color color ways. These were on a soft touch, gusseted zipper bag.

INSTAGRAM

BETTER DAZE has a really fun, colorful, and nostalgic social media presence. We created recipe slideshows, photo collages, and branded reels that increased customer interactions and sales.

Out with the old, in with the BETTER! 🎊✨ As the clock strikes midnight, here's to waving goodbye to the past and welcoming the promise of Better Daze to come. May your heart be light, your laughter infectious, and your year ahead be filled with good

Ho-ho-hold onto your hats – it's the Mistletoe Margarita! 🎅✨ This festive concoction is not just a drink; it's a party in a glass! Grab your crew, shake those jingle bells, and let's toast to the merriest times under the mistletoe! 🌿🍹 #Marga

Get ready to dive into the "Holidaze" with a bang! 🥳✨ Whether it's Uncle Eddie's wild lemonade cocktail tales or the crazy dance moves, our Better Daze party packs guarantee a good time for all! 🎉 Make any holiday party unforgettable - be

The age-old debate is BACK - is Die Hard a Christmas movie or not? 🤔🎬 Whether you're Team Yippee-Ki-Yay or Team Jingle Bells, there's one thing we can all agree on: the holidays are for fun, laughter, and a little friendly debate! What's your take

Embrace the magic of the Golden Hour with our Cocktail of the Week! Life's too short for boring drinks. Join the party, toast to the good times, and savor the allure of the Golden Hour. 🌅🥂#goldenhour #MixologyMagic
#CheersToTheGoodlife #Partytime

Time to get your mixology groove on! Grab your favorite BETTER DAZE mix and let the party begin. Rip, pour, and party your way to a rainbow of flavors. Good times are just a colorful cocktail away. Let's mix it up and shake it down, party people! #Mi

The excitement is building as we're getting closer to the big event. Which flavor will you choose? The possibilities are endless, and the fun is unstoppable. The party's around the corner - prepare for a taste explosion! 🎉🍹 #PartyCountdown #PartyTi

It's time to add a splash of color to your life! Get ready for a flavor explosion that'll light up your party vibes. BETTER DAZE Delta 8 Infused drink mix packets are your secret ingredient for an unforgettable time. Stay tuned for the party of the y

The real game starts when the last putt drops! It's time for the legendary "19th hole" tradition, and BETTER DAZE is here to make it unforgettable. Cheers to good rounds, great company, and post-game fun. Swing, sip, and savor the taste of

Happy Holidaze! It's all about adding that extra flair to your game! Swing like a champ, keep your eye on the prize, and let BETTER DAZE be your swing companion. We're here to make golf a little more fun, one hole at a time. Cheers to awesome shots a

Golf, But Make It Awesome! Swing into the weekend in style with BETTER DAZE! Our drinks are the perfect golf buddies, keeping you refreshed and in the groove. Whether you're chasing birdies or just having a blast outdoors, level up your golf game wit

Sometimes, it's not about the tricks but the pure enjoyment of the ride. Grab your board, take a sip, and savor the moment. Here's to dropping in and the simple joy of skateboarding. 🛹✌️ #ChillSkateDays
#CheersToTheGoodlife #PartyTime #drinkbetterd

Make a splash with BETTER DAZE! Our drinks are the life of the pool party, adding flavor and coolness to your sun-drenched days. Come soak up the sun, laughter, and tropical vibes! 🍹🌴 #poolpartygoals
#partytime #drinkbetterdaze #ripdaily #watersol

Surf's Up, Sip Away! On a mission for the perfect wave! Our trusty van, loaded with surfboards, is the key to endless beachfront adventures. BETTER DAZE fuels our stoke as we chase the ultimate swell. Join us for sun-soaked journeys and salty waves!?

Take your adventures to the next level! Whether you're conquering peaks or riding waves, our drinks are the fuel for those epic moments. Join us in celebrating life's incredible journeys. #Party Time
#drinkbetterdaze #ripdaily #watersoluble #liquidp

Life's a rollercoaster, and we're here to make it epic, one sip at a time! With BETTER DAZE, good times are always on the menu. Share laughter, clinks, and endless fun with your favorite drink. 🎉
#cheerstothegoodlife #PartyTime #drinkbetterdaze
#r

Let's turn up the heat with BETTER DAZE! Our drink mixes are the ultimate party sidekicks, adding a whole lot of awesomeness to every moment. Whether you're catching waves, shredding slopes, or just owning the dance floor, we're here to amp up your v

NEXT STEPS

As the brand continues to grow, we will be expanding the product lines to include new flavors and new Delta 8 products. The website is currently in development. Social Media campaigns are being created and ad content is being filmed. Keep an eye out, this brand is going to be a lot of fun!

CREDITS
Art Director: Michel Montmorency
Designer: Cameron Garcia
Agency: POPHEAVY